Streamlining trading for a Fintech giant leading to 30% boost in business revenue

Overview

Spotify is known for matching people to the content they love, whether music, podcasts, or even ads. Behind the scenes, manual sales tasks and a disjointed view of advertisers made it difficult to sell efficiently and grow revenue.

The perfect song can set the mood, but the wrong ad can kill it. With a 360-degree view of its advertising business, Spotify can see how much ad inventory it has left.

We're using Salesforce to give our advertisers real-time information about the audiences they're reaching.

A

Akansha Dubey

Product Designer

Challenges

Neo Trading Platform delivers real-time execution and instant confirmations, freeing you to focus on growth.

Solutions

Neo Trading Platform delivers real-time execution and instant confirmations, freeing you to focus on growth.

Outcome

Before Salesforce, Spotify Advertising had highly manual and inefficient processes.