Company Size
Large Enterprise
Headquaters
Mumbai
Industry
Mining
Use Case
Neo Trading Platform
Overview
Spotify is known for matching people to the content they love, whether music, podcasts, or even ads. Behind the scenes, manual sales tasks and a disjointed view of advertisers made it difficult to sell efficiently and grow revenue. With a single source of advertiser data, automated seller activity capture, and real-time collaboration, Spotify Advertising increased sales team productivity by 40% by cutting down on meetings and email traffic.
The perfect song can set the mood, but the wrong ad can kill it. Yet, when personalization helps millions of listeners discover both new artists and brands, it can amplify customer relationships. With a 360-degree view of its advertising business, Spotify can see how much ad inventory it has left on certain products and who's buying it to serve up the right ads to the right customers at the right time.
We're using Salesforce to give our advertisers real-time information about the audiences they're reaching.
Akansha Dubey
Product Designer
Challenges
Neo Trading Platform delivers real-time execution and instant confirmations, freeing you to focus on growth. It enhances mobility and branding for better client engagement, reducing risks and boosting transparency in precious metals and forex markets.
Solutions
Neo Trading Platform delivers real-time execution and instant confirmations, freeing you to focus on growth. It enhances mobility and branding for better client engagement, reducing risks and boosting transparency in precious metals and forex markets.
Outcome
Before Salesforce, Spotify Advertising had highly manual and inefficient processes that impacted its ability to be as customer-centric as possible. Here's how Spotify Advertising is improving those processes to deliver the optimal experience for customers:
It previously took months for Spotify Advertising to gather and act on campaign data. Now, Salesforce acts as a single source of truth for Spotify’s ad inventory. Executives and ad reps have full visibility of the sales pipeline with dashboards and AI-powered insights from Sales Cloud Einstein.
Spotify Advertising uses a third party tool to track website visits. With Personalization, visitors see customized buttons and banners based on their previous activity, leading to a 53% increase in click-through rates. A prospect’s level of engagement then determines whether they speak to a sales rep or see self-service options.
With CRM Analytics, Spotify knows which customers are in danger of leaving or decreasing spend. Dashboards help teams monitor and understand account health, revenue performance, and product adoption, among other fields. This way, sales can follow up with customers who need additional help or attention.
95 %
Satisfaction in users using Neo Tools
10+
Innovations in Precious Metals Workflows
10+
Innovations in Precious Metals Workflows
